![]() The egg whites provide protein, the dates help everything stick together, the nuts add texture, and the fruit boosts flavor. In other words, "it's like eating three egg whites, two dates, and six almonds." And the bars are dairy-, gluten-, and soy-free. There’s no added sugar, artificial flavors, preservatives, or fillers. Each bar contains what is essentially three egg whites, six almonds, four cashews, and two dates for 210 calories. And you don't have to Google heptasyllabic, clinical words from their ingredient list to double check that. RX Bars taste good, yes (Business Insider ranked them the best tasting among 12 of the most popular protein bars out there), but they're also good for you. Millions of sales later, it seems like Rahal and Smith had the right idea. "It's how we've always described our bars. And when the company redesigned what an RX Bar looks like, Smith and Rahal decided to ignore warnings from industry experts about needing a logo and "appetite appeal" and decided just to list their "No B.S." ingredients instead. So the "whole food protein bar" was born. ![]() Most of all, Rahal and Smith wanted to make something "upfront" - an easy, good-for-you snack that came from a few great ingredients that people could readily understand. But there didn't seem to be a protein bar that represented the same interest in real nutrition. ![]() Rahal had begun the ambitious experiment in his parent's basement with a childhood friend (and future co-founder) Jared Smith in response to an increased public interest in fitness. The packaging had been made on PowerPoint, and the gyms were agreeing to sell the " RX Bars" on consignment. You can get a 16-count variety pack for $33 on Amazon.įive years before selling his company to Kellogg for $600 million in 2017, Peter Rahal was going door-to-door trying to sell homemade protein bars to local gyms.RX Bars include a base of egg whites for protein, dates to bind the ingredients, and nuts for texture.RX Bars first gained popularity in local gyms but quickly found an enthusiastic following thanks to their transparent, simple ingredient list. ![]() The company recently made headlines for selling to Kellogg for $600 million.RXBAR began in a suburban kitchen in Chicago five years ago. ![]()
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